The ServiceMinder Blog

Insights for franchise leaders

Practical advice on growing your franchise, managing field operations, and getting more from your technology.

All Field Productivity Franchise Community Franchise Operations Marketing & Leads Partner Integrations Payments & Billing Platform Updates Sales & Proposals

Partner Integrations

ServiceMinder + QuickBooks Online: A Natural Fit for Franchise Accounting

Home service franchises are always looking for ways to increase productivity and reduce manual processes. That’s why the ServiceMinder + QuickBooks Online integration is such a natural fit. With QuickBooks fully integrated into ServiceMinder, franchisees save time and money on accounting tasks every day. Key data flows seamlessly between platforms, giving your team a host […]

April 14, 2021 1 min read

Field Productivity

How to Choose Field Service Management Software for Your Franchise

Choosing business management software for your franchise is one of the most consequential decisions you’ll make. The right platform streamlines operations and drives revenue. The wrong one adds complexity, wastes money, and frustrates your team. Here’s a practical guide to making the right choice. Why It Matters As your franchise grows, you need software that […]

April 9, 2021 3 min read

Marketing & Leads

How ServiceMinder Makes Lead Acquisition Easy

How does ServiceMinder help with lead acquisition? By letting you connect forms on your website — or any popular landing page host like Gravity Forms — directly into ServiceMinder. When a prospect submits a form, the lead flows in automatically with full tracking of where it came from. Here’s how to set it up in […]

January 13, 2020 3 min read

Franchise Operations

How to Automate Your Franchise Operations with a Franchise Operating System

When someone buys a franchise, a significant part of what they’re buying is your process — how to get leads, how to sell to them, what you sell, and how you track the results. That process is your brand’s operating system. Your operating system can be as simple as a manual that describes how to […]

November 5, 2019 3 min read

Marketing & Leads

Your Best Customer May Already Be in Your Database

If your customer database is just sitting there for accounting and record-keeping, you’re missing out. Your most valuable customer might be someone you serviced six or seven years ago — but without lead nurturing, you’d never know. That’s where ServiceMinder comes in. Why It Pays to Reach Out to Historic Customers No matter what type […]

October 24, 2019 2 min read

Marketing & Leads

Building an Automated Marketing Pipeline for Your Franchise

Does everyone who calls you book a job? Probably not. And they probably don’t reconsider on their own and call back later, either. If you’re not proactively following up with unconverted leads, you’re leaving money on the table. Every lead that contacts you costs something — whether it’s ad spend, call center time, or just […]

July 11, 2016 3 min read

Marketing & Leads

Every Business Wants More Business — Here’s How to Get It

Every business wants more business. Even the ones that say “we have too much” — they’re really saying that once they figure out the current growth spurt, they’ll want more. How do you get more business? Marketing. And how do you make sure your marketing dollars aren’t wasted? Data. The Point of Marketing The whole […]

June 20, 2016 3 min read

Field Productivity

A Picture Is Worth a Thousand Words

Ever had a customer call with a problem you’re pretty sure you can handle — but it’s hard to tell from their description alone? They want it fixed. You need to make sure you can price it right or even commit to doing the work. Sometimes words just aren’t enough. The Problem with Email and […]

May 17, 2016 2 min read

Marketing & Leads

Why You Can’t Afford to Ignore Digital Marketing

There are over 28 million small businesses in the United States, accounting for more than half of annual domestic sales. In a sea that big, staying competitive is a constant challenge. For local businesses and franchisees, there are never enough hours in the day — and marketing duties are often the first thing to fall […]

May 1, 2016 3 min read

Marketing & Leads

Email Marketing for Home Service Franchises: The Complete Guide

Running a franchise on hunches is tempting — but the numbers tell a better story. When you combine good data practices with smart email marketing, you turn your contact database into a reliable revenue engine. Here’s a practical guide to email marketing for home service franchises, from data collection to automated campaigns. Start with the […]

April 22, 2016 4 min read