The ServiceMinder Blog
Practical advice on growing your franchise, managing field operations, and getting more from your technology.
After more than a decade supporting home services franchises, we’ve refined a straightforward approach to targeting leads without adding extra steps to your team’s daily workflow. The key: using your scheduling and contact data to drive smarter, more automated marketing. GeoZones ServiceMinder’s GeoZone feature lets you define service territories by zip code, city, or any […]
Ready to open new franchise locations, but don’t know where to start or how to manage? serviceminder newest integration can take the guessing out of this process by allowing you to plan your growth strategy and make your next move based on data. Say hello to GbBIS. We sat down with serviceminder CEO, John Keene […]
How does ServiceMinder help with lead acquisition? By letting you connect forms on your website — or any popular landing page host like Gravity Forms — directly into ServiceMinder. When a prospect submits a form, the lead flows in automatically with full tracking of where it came from. Here’s how to set it up in […]
If your customer database is just sitting there for accounting and record-keeping, you’re missing out. Your most valuable customer might be someone you serviced six or seven years ago — but without lead nurturing, you’d never know. That’s where ServiceMinder comes in. Why It Pays to Reach Out to Historic Customers No matter what type […]
Does everyone who calls you book a job? Probably not. And they probably don’t reconsider on their own and call back later, either. If you’re not proactively following up with unconverted leads, you’re leaving money on the table. Every lead that contacts you costs something — whether it’s ad spend, call center time, or just […]
Every business wants more business. Even the ones that say “we have too much” — they’re really saying that once they figure out the current growth spurt, they’ll want more. How do you get more business? Marketing. And how do you make sure your marketing dollars aren’t wasted? Data. The Point of Marketing The whole […]
There are over 28 million small businesses in the United States, accounting for more than half of annual domestic sales. In a sea that big, staying competitive is a constant challenge. For local businesses and franchisees, there are never enough hours in the day — and marketing duties are often the first thing to fall […]
Running a franchise on hunches is tempting — but the numbers tell a better story. When you combine good data practices with smart email marketing, you turn your contact database into a reliable revenue engine. Here’s a practical guide to email marketing for home service franchises, from data collection to automated campaigns. Start with the […]
