Not every service business relies on recurring revenue. If you’re installing kitchen counters or tile, you probably aren’t expecting customers to call back every few months. But most home service businesses do have some repeatability — even HVAC installers can generate recurring revenue from periodic maintenance.
So how do you track and report on initial versus repeat revenue?
The Revenue Pivot Grid
ServiceMinder includes a pivot grid for analyzing your invoice data. It loads in all service and add-on data from every invoice and lets you regroup and sort however you need — by year, quarter, month, service type, or even by lead source or campaign.
This means you can tie different types of revenue back to the marketing effort that drove them in.
Initial vs. Repeat Revenue
ServiceMinder defines initial revenue as revenue from the first invoice to a customer. Repeat revenue is anything that comes after that for the same customer.
The Repeat Pivot Grid adds two columns — Initial and Repeat — so you can group by time period and compare how your repeat revenue is performing against new customer revenue.
What does it take to set this up? Nothing. Just open the Reporting module and click on the Revenue Pivot Grid.
