Home Clean Heroes

Cleaning Services 17 franchise locations, 160+ in-field users 5+ years (adopted 2020)

“It's not just about the software — it's about the partnership. And with ServiceMinder, we know we have a team that's invested in our success... our company and our franchisees'.”

Brittany Potter — Operations Manager

The Challenge

Home Clean Heroes’ previous CRM was built for pest control, not cleaning services. That mismatch created operational inefficiencies, frequent downtimes, and made it harder to scale. The team needed a platform that actually fit how a cleaning franchise operates — recurring appointments, field team coordination, and real-time customer communication.

How ServiceMinder Helped

ServiceMinder provided scheduling, task automation, and real-time analytics designed for service businesses. The platform matched the reality of cleaning operations without forcing workarounds, giving franchisees clarity in their daily workflows and the franchisor confidence in the data coming back from 160+ field users.

The Results

17 franchise locations across the U.S.
160+ in-field users operating on the platform daily
92% of business comes from recurring clients — the scheduling and communication tools support the retention model that drives this number
5+ year partnership, adopted in 2020